Beyond The Scale: Logo & Branding
Project Brief:
Creating a logo and branding for an upcoming social media page. The page is run by a nutrionist and focuses on providing transparent and informative content to viewers regarding obtaining a healthier lifestyle.
The brand focuses on providing a route to a healthier lifestyle beyond running behind weight goals.
Date/ Year
May 2024
Project Category
Client / Freelance
Weighing Scale
The logo uses a traditional weighing scale with a heart shaped indicator. The indicator can be used as an element with changing icons according to the theme and season related to the topics.
BTS in heart
Using the ‘T’ as an up arrow to show growth and elevating one’s health journey.
Hand-Done
Giving personalised and individualistic feel
Social Media Posts
