Look Logo and Branding
Project Brief
Creating the logo typeface and branding for the brand 'Look Fashion.' Look is a fashion label that champions the art of individuality. Hand-crafted with passion in the heart of local artisanship. The client wanted a trendy and unique vintage look for the brand.
Date/ Year
October- December 2023
Project Category
Client / Freelance
Logo typeface concepts and options
Focusing on the vintage look and giving multiple options to the client at first to help narrow down the final vision. After a couple of revisions, the client liked the concept of perspective shadow around the typeface.
Tags & wrapping paper
To reduce the cost of print and packaging, the designs were made as one colour print file. As an upcoming sustainable and slow fashion brand, the design options kept in mind that the prints were simple and less complex to be able to print on different kinds of papers which might be more eco-friendly.
